Reviews are the reflection of people’s opinions. And we, as human beings, love to know the thoughts, opinions, and experiences of others, even if it’s from a stranger, while making a decision. As a result, getting reviews has become a vital part of the promotional strategies of a business.
Generating reviews may sound simple, but it’s not. There’s a lot of rules and regulation for reviews and businesses are bound to maintain them. Even after following those rules, many companies fail to get reviews from their customers, because of some inappropriate behaviors. Sometimes they don’t even understand what was their fault because they lack the knowledge of “Things they should never do while asking reviews.” It’s essential to know the Do’s as well as the Don’ts while asking for reviews from customers.
How knowing the “Don’ts” will benefit you?
Only knowing and following the rules isn’t enough anymore. These things let you know where your boundaries are, but knowing the Don’ts lets you know how you can improve yourself. You can still gather reviews without maintaining the “Don’ts” but not that many. And in today’s world, there’s too much competition that being creative is not enough if you don’t get what you shouldn’t do to make your customers nervous, uninterested, and irritated.
There are a lot of ways and techniques for “How to ask for reviews.” But today, we’re going to let you know, “What you shouldn’t do while asking for reviews.” So that your creative plans won’t fail, and you’ll successfully get your desired feedbacks from the customers.
#1 “DON’T offer incentives for reviews.”
Many businesses offer incentives such as discounts, coupons, gifts, public recognition, etc. to their customers to gather reviews. It’s like a bartering process, giving something and getting something in return. But this practice is strictly forbidden as well as illegal. It provides an unfair competitive advantage to some businesses, and it’s highly unjustifiable to other companies. Google, Facebook, Yelp, and other websites have strict rules against this kind of practice, and if you get caught doing this, your site will get penalized, and you’ll lose your SEO ranking too.
#2 “DON’T tell customers what to write”
You can only ask your customers for reviews, but you shouldn’t tell them what to write. Reviews must be given by the customer voluntarily, and each of them has the right to express their own opinion while providing feedbacks. Asking for something specific or telling them, “We’ll be delighted if you say positive things for us” or something like that is not acceptable. Your customers may get irritated with this type of behavior, and they may lose interest in anything at all! Even if they do by agreeing to your request, it will make your reviews section biased and less authentic. Because only having positive reviews won’t do any better to business; instead, it’ll make things worse. No one expects a business to be entirely perfect, and if they see something like it creates dissonance and suspicion, which is not desirable at all. Also, if your requesting messages get leaked among people, you’ll lose both the trust and reputation.
#3 “DON’T make the review giving process complex.”
You must remember one thing; people are not any more interested in spending their time on your website after their work has been done. But on the other hand, asking people for reviews just after their purchase or any activity is the most effective. So what should you do? You have to make them interested in giving feedbacks without making them feel that their time is being wasted. That’s why you have to make the review giving process very simple and easy. If customers find the process too much complex or you make them dig to find your review link, then forget about getting any feedback. Even if you get some, most of them will be negative! So, try to give them an easy “Call to action” or provide review link in pop-ups, or attach it in the after purchase page. In that way, you’ll get reviews quickly.
#4 “DON’T pressurize your customers.”
As I’ve already said, giving feedbacks is a voluntary activity by the customers. You can only ask them, but giving or not giving ultimately falls on the choice of your customers. All you can do is provide all kinds of assistance to them for giving reviews, but you can’t and shouldn’t try to pressurize them. Always watch your tone. Also, you shouldn’t frequently ask them for reviews by mass emails, texts, or every time they visit your website. Customers feel bothered by this type of attitude, and many even get angry. Instead of giving reviews, they may end up reporting your website! So, this type of behavior is a Big-No for you while asking for reviews.
If you be honest, provide your services efficiently than your customers will automatically give feedbacks about you even before asking. But, yes, not all customers will be loyal towards your business, and getting their attention is not easy. A survey by Pew Research revealed that 7 out of 10 people are willing to write feedbacks, but only 1 of them does. So you have to ask the rest of them to turn their willingness into action. And for that, you’ve to know what you should so and, most importantly, what you SHOULDN’T DO. Only after that, your efforts for getting reviews will be successful.