Why Your Company Needs to Monitor App Reviews - Top 4 Reason
The most straightforward and apparent reason to monitor app reviews is to know how your users feel about your app and what they say about your app. By keeping track of your app reviews and ratings, you can have a clear idea about the flaws of your app and your services and resolve those issues.
Some Of The Reason - Why Your Company Needs to Monitor App Reviews
Genuine customer feedback
Mobile app users are considered one of the best ways to get authentic app reviews and ratings for your online business and mobile applications. By monitoring your app, you can collect real-world feedback on your app and get an idea about how your app is performing in the real world. You can also have a clear idea about customer preferences and customer needs.
You can analyze your apps reviews by monitoring the insights, and by collecting these data, you can improve your overall app experience and make necessary changes to it.
Take decisions based on reviews
App users make decisions based on online reviews and ratings. Reviews and ratings keep your app on top of other similar apps that fall under the same category.
We all know that customers look for reviews and ratings and take feedbacks before using an app. Surveys show that 95% of people read app reviews before using an app, and 80% of the total population trust online app reviews and ratings (source: mobileappdaily).
Increase your conversion rates
App reviews and ratings are also connected with SEO. The more reviews and ratings your app is, the higher the ranking of your app. So, more people get to interact with your apps and which eventually increases the conversation rates substantially.
Monitoring app reviews help you during a crisis
By consistently monitoring your app reviews, you can know about the customer feedback and maintain your brand reputation, and set a plan for preserving the reputation of your brand during a crisis.
Online app reviews play a crucial role when it comes to digital products and services. The importance of app reviews is immense; it creates a positive impression of your brand to the people. Positive app reviews represent the appreciation of people to your business. So, for this reason, it’s essential to monitor app reviews.