How to Respond to TripAdvisor Reviews? Best Guide in 2021
TripAdvisor is one of the revolutionary platforms in the world of reviews and a community of buyers and sellers. Millions of people have shared and still sharing their traveling experiences and opinions in there, also their thought on particular businesses. In this blog post I’m going to share some unique tips about How to Respond to TripAdvisor Reviews.
People go there to find some authentic reviews to make the final decision. Although TripAdvisor provides various other services, reviews are the primary focus of this platform. And if you’ve a business listed on this website, it’s natural that you’ll get reviews queries as well based on your service.
Also, it’s natural to get both positive and negative reviews. But no matter what the reviews are about, as a business owner, you must respond to those reviews to maintain transparency and goodwill. And here’s how you can do that!
Why Respond to TripAdvisor Reviews
It’s essential to respond to the reviews or queries you get, whether on your website or any other sites. And when you’re on TripAdvisor, nearly 463 million people worldwide are watching you. There are no doubt reviews represent your business and services, but how you respond describes how you treat your customers, and that’s what actually matters.
In TripAdvisor, the reviews or recommendations a business gets, it helps the company to receive 21% more bookings than those who don’t. Also, the companies which respond to the reviews regularly on the website tend to get bookings quickly and frequently than those who don’t.
Responding to reviews also helps you to get ranked up and allows appearing more on the search results of potential customers. That’s why, as a business operator, you should never avoid responding to the reviews you get.
Steps for responding reviews
Step-1: First, you’ve to register your business on TripAdvisor’s Management Centre. After the registration, you’ll get verified, and you’ll see in the top right corner an option called “Your Business.” By clicking there, you’ll be able to access and respond to the reviews.
Step-2: Open the menu bar on the top and select “Respond to Reviews.”
Step-3: Select any review you want to respond by clicking it on the left-hand sidebar. You can also filter them by date, year, language, or title to find any specific reviews.
Step-4: There’ll be a box under your selected reviews, and there you’ve to respond. There’s no word limit, but you should keep the response as concise as possible.
Step-5: Lastly, click on the “Submit” button, and you’re done!
Things to do after an inappropriate review
We’ve already mentioned that getting negative reviews aren’t unusual. But sometimes spamming or extremely aggressive reviews and appear which can affect your business severely. In that case, TripAdvisor suggests you do a few things.
If the TripAdvisor finds your report justified based on the above facts, it’ll remove the reviews. But if they don’t see anything appropriate, those reviews will stay. The website doesn’t support any personal vengeance between the parties to remove any reviews.
Bottom Line: TripAdvisor helps a business to reach as many customers as possible, no matter how small or new business you have. It provides all the facilities and guidelines so that both the customers and companies can have a healthy environment to do their activities. As TripAdvisor’s primary focus is sharing reviews, companies can use this opportunity for the betterment of themselves only if they do that wisely.