5 tips to promote your website for more traffic
Making a website is not enough instead it’s easier to develop the website as compared to the marketing it requires.
Your website won’t be getting traffic until you market it in the right way. Your website needs to be according to the search engine.
First of all, you should know that Google has crawlers (which is known as Google spider) that come to your site and compare your site with the algorithm, made by Google.
The more your website comes on the standard of the algorithms, the more chance that you would rank on the top of the search engine result page.
In this article, we will convey some of the tips that would boost your website on the top for getting more traffic.
We have enlisted the guest posting on the top because it is one of the modern methods as well as a white-hat strategy to rank your site.
Google and other search engines love references to your site and guest posting can be helpful in this regard.
What is guest posting:
The guest posting means to post your written article on other websites usually blogs. Different authors use this technique to introduce their skills of writing to a new audience.
Now, guest posting includes multiple promotional methods. Here are two of the ways for advertising through guest blogging:
- Guest posting can introduce your product or brand to other blog’s audience when you describe it in your writing
- You can include a backlink in your guest posting which can help the audience to navigate to your site. Moreover, getting backlinks is one of the popular ways to rank on Google.
How to find the websites for guest posting?
The best way to find blogs and websites for posting your content is to use Google. As we know that writing the guest post should be relevant to your niche and keyword, so there are tricks for finding the blogs accordingly.
Here is the way loganix have suggested to find the guest blogging sites:
On the other side, if you still want to filter the sites concerning the niche, domain authority, or traffic then there are some online marketplace for a guest post that can help you in this regard.
These websites would allow you to find some paid guest posts and submit your content on the sites you think are suitable for you.
Create more and more content
Do you know what things are available on the internet?
A lot of things but the majority includes the “Content”.
Content is the king and this is the fact which can easily rank your site above the competitors. If your content is up to the standard like completely optimized, then spiders would get a positive impact.
Why Content is important?
As we have discussed that the Google crawlers scan and analyze your website. They are watching your content on the website.
The content should be optimized according to the search engine to meet the requirement of the SEO. The On-Page SEO and Off-Page SEO factors are applied to the content.
Without better content marketing, it’s difficult for you to rank your site.
How to make more content in less time?
The more you post the content, the more chances of ranking higher around multiple keywords. Remember, the search engine is too addicted to quality over quantity.
Making more content doesn’t mean to use low-quality content. The best way is to hire the services of content writing agencies or hire freelancers.
However, if you are not on the budget of hiring these, you can use tools that are available online. Paragraph rewriter is used for generating a fresh copy of the article that you might have copied.
For example, if you writing quickly or copying others, you can use this spinning tool to make it unique. This way, you can get more and more content for your website.
Many of the bloggers are addicted to the article rewriter because this not only generates a fresh copy of your content instead you can exchange your simple words into the effective one.
Although the above-mentioned tips were also part of SEO On-Page SEO is also important for your site.
On-Page SEO holds around 70% of the total SEO. This means that if you are not working on the On-page SEO then you are missing the major part of the advertisement for your website.
There are multiple factors included in the On-page and remember that all the factors are applied on the website, not with the help of other websites.
Some of the common On-Page SEO factors for your site are written below:
- Title tags
- Meta title and description
- Keyword in title and description
- Keyword in the headings and paragraphs
- Word count of the writing (should be 1000+)
- Image ALT Text
- Image optimization
- Internal and external linking
- Mobile-friendly website
- Short sentences and paragraphs
All of these factors are the essentials and if you check out all the ranked sites against your selected keywords, you would see that all the factors are applied on the sites.
Remember, Crawlers consider the On-Page SEO factors before the Off-Page SEO factors which means you should have completely optimized your website to the On-page SEO before going to other strategies.
Who doesn’t know social media’s importance?
We all know that social media holds great opportunities for web owners and all other types of brands.
With billions of users, social media has a lot of platforms and you need to consider the best one for you.
What to do on social media?
Well, at this point, you would need to post the content about your websites and try hard to find a new audience for your site.
Some of the marketers think that Google algorithms don’t include the social signals in their ranking factors but still, social media would benefit from ranking.
You can add consistent posts to your social media platforms and this way, more people would visit your site to know more about your post.
Post on social media groups:
The groups on social media sites like Facebook groups are made of communities and regarding your field. For example, if you are a blogger then there are a lot of groups which has blogger communities.
Adding the posts about your website or brand to the Facebook groups that are relevant to your site would help to get the best audience for your website.
It’s much better to hit the audience through the groups as compared to the forums. Forums need a lot of effort and are less efficient for your site.
Analyze your promoting efforts
When you are putting the efforts into promoting your website then considering the analysis is very important. This is because putting your efforts into the strategies that are not returning is just a waste of time.
Through analyzing your content, you can easily know which of your campaigns are effective and which needs to be avoided.
Today, analysis is not a difficult task because multiples tools help know your site’s stats.
What things should be analyzed?
Here is the list of the things you should consider when making an analysis report of your website:
- Top pages
- Ranking keywords
- Traffic source and countries
- Bounce Rate
- Social media analytics
- Referring Domains
Here are some of the words that can help you in knowing the above factors easily for your site:
- Google Analytics
- Google Search Console
- Screaming Frog
- Buzz Samo
Conclusion: Most of the above tips doesn’t require any subscription instead it can be used for free. This way, the newbie SEO or web owners can utilize these tips for making their website ranked higher.
Remember, if you are not ranking on the first three positions of the Search engine result page then you are not getting the expected traffic.
Near about, 33% of the traffic comes to the first position ranked website and if you are not ranking on the No.1 position, then you would include into the sites which have the probability of 77% of the total traffic.
Now, this 77% of traffic will be divided into hundreds of web pages.